This can’t be happening!!!! Disney profits down?

Have they not heard of 17 Again, Hannah Montana Movie, J.O.N.A.S., G-Force, Camp Rock 2, Toy Story 3, Prince of Persia, The Princess Protection Plan? How about the upcoming Aly & AJ CD, Miley Cyrus, Jonas Brothers tours?

How can Disney profits be down? Tweens rule the world and Disney is dictating Tween tastes in music, movies and television. Does the new Discovery Channel venture aimed at Tweens have a chance?

From our friends at Associated Press:

“Disney 2Q seen down

“LOS ANGELES (AP) -- Family entertainment giant, The Walt Disney Co., is scheduled to report its second-quarter earnings for the three months through March on Tuesday. The following is a summary of key developments and analyst opinion related to the period.”

Miley Cyrus trying for $500,000 per day?

Best policy in life: if you make a mistake, admit it. Turns out Miley Cyrus does have a new product out. At 16, she has published her autobiography, “Miles to Go.”

In a recent blog I said she had no new product. Books? Hey even on a recent Hannah Montana episode, she admitted Hannah doesn’t like carrots or reading. So I’m waiting for the audio version – hope the Disney marketing whizzes have thought of this. I envision – “Miles to Go, the Miley Cyrus autobiography as read by Hannah Montana.”

So with the last year of the 21st Century’s first decade only two months old, we have two new singles, “The Climb” and a song about those racy photos, “Hoedown Throwdown.” The Hannah Montana Movie soundtrack on March 24 and then the movie the first half of April.

If this is the first third of the year, what is this girl doing for the last third – Thanksgiving, Halloween and the winter holidays?

Looks like she’s aiming to surpass that $400,000 per day she made in 2007. What can she do with ALL that money?

For you parents, let’s, as Hilary Duff says, “Do The Math.”

$15 – movie

$15 – soundtrack

$20 – book

$20 – deluxe edition of soundtrack, probably in June

That’s only $70. Don’t worry, unless you’re Octomom with all those kids. Brad and Angie can afford it.

Miley Cyrus, I hate you

Right when I’ve been blogging that radio is dead, Miley Cyrus goes on tour – a tour of Clear Channel radio stations.

Either Miley’s people don’t know how to market her, or the tie-in Disney has with Clear Channel/Live Nation is an attempt to salvage the radio stations. I personally think it is salvage.

Why have the world’s current biggest star traipse all over the nation, wear herself out, when she’s not on tour?

Matter of fact, Miley doesn’t have any new product out. The movie isn’t out until April and the soundtrack isn’t released until March 24. In this day of Twitter, people will forget the radio slots in two weeks.

It is ironic she went on tour the week Jonas Brothers 3D broke in theaters. There’s a Hannah Montana movie trailer before the JB movie.

So why is Cyrus doing the tour instead of the Jonas Brothers? Have those interns Disney hires instead of real marketers lost their mind?

Me, I’d be putting Miley Cyrus on the nation’s #1 rated television, American Idiot, on March 25. I’d be hyping that during every prime time commercial break for two weeks before the event. Then, I’d have her on both the Fox (American Idiot) morning shows and Good Morning America (Disney’s ABC) the week of the American Idiot show.

I’d also be doing the phony interview set for independent television stations – making it look like the station’s on-air was actually interviewing Miley. Add appearances on Letterman and Leno, if she’s allowed to stay up that late (not to worry, they shoot around 5 p.m.).

So my only conclusion is – it’s to salvage radio. Won’t work!

Wait, she released “The Climb” the same week as Jonas Brothers 3D and goes on radio tour to support it? How bad was that breakup with Nick Jonas?

Saving Parents $$$$

Helping all you parents save $$

Think twice before you purchase that Hannah Montana Movie soundtrack

Miley's done it, Jonas Bros., Rhianna and Aly & AJ did it on two CDs, and you can bet this CD will do it - the deluxe version two months after this release.

Do you want to spend $15 bucks for your tweens, and then in June, 2009, another $20 for the deluxe version? That's $35. That's what I just bought a $180 Perry Ellis suit jacket for when it was on sale. SHOP SMART. Wait for the deluxe version, with the 2 videos included.