Showing posts with label Miles to Go. Show all posts
Showing posts with label Miles to Go. Show all posts

Monday, March 9, 2009

Miley Cyrus taking marketing sociologist advice?

Spies have said she actually visits this blog. The other day I blogged, “Miley Cyrus, I Hate You,” giving her advice that radio was dead and steps to take to promote her movie (and her autobiography, which is not the new song, “Hoe down,” but instead is called “Miles To Go.” (Next one will be Miles2 Go, then Miles3 Go.)).

So she partly followed my advice. It wasn’t Good Morning America, but it was The View this morning, one of Disney's ABC shows. Where were all the promos last week promoting this appearance? Will she be doing Kelly & Regis, Mike & Juliet?


Here’s a marketing sociologist tip for network (and local) TV. Not only put those promos on your station, post to YouTube and MySpace, plus send a Twitter out about them.


Saturday, March 7, 2009

Miley Cyrus trying for $500,000 per day?

Best policy in life: if you make a mistake, admit it. Turns out Miley Cyrus does have a new product out. At 16, she has published her autobiography, “Miles to Go.”


In a recent blog I said she had no new product. Books? Hey even on a recent Hannah Montana episode, she admitted Hannah doesn’t like carrots or reading. So I’m waiting for the audio version – hope the Disney marketing whizzes have thought of this. I envision – “Miles to Go, the Miley Cyrus autobiography as read by Hannah Montana.”


So with the last year of the 21st Century’s first decade only two months old, we have two new singles, “The Climb” and a song about those racy photos, “Hoedown Throwdown.” The Hannah Montana Movie soundtrack on March 24 and then the movie the first half of April.



If this is the first third of the year, what is this girl doing for the last third – Thanksgiving, Halloween and the winter holidays?


Looks like she’s aiming to surpass that $400,000 per day she made in 2007. What can she do with ALL that money?


For you parents, let’s, as Hilary Duff says, “Do The Math.”

$15 – movie

$15 – soundtrack

$20 – book

$20 – deluxe edition of soundtrack, probably in June


That’s only $70. Don’t worry, unless you’re Octomom with all those kids. Brad and Angie can afford it.