Wednesday, June 17, 2009

Jonas Brothers using Marketing Sociologist Building the Band Brand: Becoming famous in 21st Century techniques

At 12:57 p.m. June 17, 2009, the Jonas Brothers blasted this Twitter: “First 500 fans to come to Lot 10 at New Texas Stadium in the next hour get to come to our interview with Larry King AND see our new stage!!!”

Rather than hiring booking agencies to build a crowd for a national news show, the group relied upon Twitter. Since I’m not in Dallas, I would assume they also did a phone in with local radio stations. Yet, it is revolutionary they used Twitter in this manner. Way to go, JB.

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