Saturday, June 27, 2009

Building the Band Brand
Beware of Ebay
Ashley Tisdale being robbed

Poor Ashley Tisdale is being ripped off. Guilty Pleasure is unavailable in the U.S. until July 28 according to Amazon. It has been available on UK and Japan Amazon since June 15.

On Ebay, it’s already for sale by what I can only assume are rip-off artists offering it for a “buy it now” price of $10.90 plus $2.99 shipping.

Wrote the seller and this was the seller’s reply why it is available now, “This is an import.” Only problem is, in the UK it retails for about $17 U.S. The Japanese version has an extra track and a video of It’s Alright It’s Okay. It retails for $24 U.S. That doesn’t include shipping.

The seller had six available and is down to five now. You have to ask yourself, how can someone sell a product for less than they must pay for it? I can only assume they live in mom and dad’s basement and have elaborate machines for printing labels and burning and Ashley Tisdale is not their only victim.

For those artists who think selling on Ebay (and similar auction sites) is a good idea, it does NOTHING for your career. Ebay does not report sales to any reporting bureau. You want to list you work at a site like itunes, Amazon or more than 100 others that report sales to reporting bureaus, more than likely Nielsen SourceScan.

And yes, you’re going to be ripped off – if it’s happening to Ashley Tisdale, think of how powerful her record label is but people are still “allegedly” stealing her work and selling it on Ebay. Having a lawyer on your side is always a good idea.

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