Sunday, September 5, 2010

Will Taylor Swift repeat history in 2011
21st Century marketing genius
Marketing Sociologist recommends a holiday
2011 greatest hits 2 CDs

Taylor Swift releases her fourth CD, if you include the holiday CD, in October in time for the holiday buying frenzy. Yes, she will be #1 Billboard hot albums in November.

She started 2010 on a concert tour that sold out in 2009 in less than 12 minutes. Expect the same this year as history repeats itself for Ms. Swift.

She'll be 21 in 2011. She's been on the charts non-stop since 2007. How many artists can claim that?

Swift follows in the wisdom of many other artists. As soon as one single peaks on the chart and is waning, she releases another. Unlike other artists, I've yet to hear a bad, or sound-alike, single from Swift. I don't know how she does it.

My advice would be milk about five songs out of Speak Now CD, a duet with maybe her idols, The Dixie Chicks, or whatever they are now, as she had done in the past with Boys Like Girls, Colbie Caillat, a couple movie tunes, like she did with Valentine's Day.

For 2011, after the spring and summer tour, I recommend a greatest hits package. Do like The Beatles did with the red and blue albums - two different albums. Don't combine them. No rhyme nor reason for songs on the two, just two greatest hits CDs. I recommend Left and Right. Confuse people. Hands, body parts or since 2012 is election year....

Then pull a George Jones. Announce the 2012 hiatus tour. KISS has been on a farewell tour for 10 years. How long ago did Cher do her farewell tour; The Eagles? Swift is not stupid. Do a hiatus tour. Lay low, maybe acting gigs, until 2015. Let all the music begin to creep off the charts - then bam, summer of 2015 another CD and 2016 tour, announced in 2015 - instant sellout.

Saturday, September 4, 2010

21st Century music marketing:
Release a new single
Selena Gomez & Taylor Swift keys to succes
Pulchritude still sells

Selena Gomez' Round & Round fell to #3 from #1 on Radio Disney this week. Gomez is an ideal 21st Century music marketer, like her equally as talented contemporary, Taylor Swift. Just this week Gomez released a new single, Year Without Rain.

Swift does the same; as soon as one single fizzles, have another in the wings. Britney Spears used to use that tactic. Even The Beatles and Elvis Presley, so it is nothing new.

Lastly, I need to know what this trend of photographs in videos is? Thought everyone was viewing them on SmartPhones today.


Monday, August 23, 2010

Emily Osment announces
Fight or Flight tracks
Via Twitter
21st Century marketing

Track 1: Lovesick

Track 2: Get Yer Yah-Yah’s Out

Track 3: 1-800 Clap Your Hands (The Water is Rising)

Track 4: Marisol

Track 5: The Cycle

Track 6: All the Boys Want

Track 7: Double Talk

Track 8: Truth or Dare

Track 9: Let’s Be Friends

Track 10: You Get Me Through

Track 11: Gotta Believe in Something

Friday, August 6, 2010

Marketing Sociologist
Spotting business opportunties
Using market research
Predicted SmartPhone movies year ago


Let's say you're a retail store marketing to the Tween market (roughly 8 to 14 years old). You need your market research. If I run a contest, would it be wiser to use Miley Cyrus' new CD or the Jonas Brothers' new CD for a tie-in?

One of Marketing Sociologist's blogs is Tween Music. I'm an advocate of measurement. Matter of fact, it was my means of measuring public relations coverage that today has been bastardized into what people mistakenly call ROI (Return on Investment - but a story in the media is not a return. It's a misnomer to call it ROI).

I love Google Analytics because it is a great marketing measurement tool. Same with Adsense if you know how to utilize it - few do. Combined together, you have a powerful information tool that will provide some solid data on where your market is heading. Knowledge is power.

The Internet is a wonderful place for marketing and it gets better daily. Readers, I'd appreciate your input on what marketing measurement tools there are for SmartPhone apps and where do I find them? Thank you in advance. Please leave it in comments.

So with my Internet market research tools, I can tell you Miley Cyrus' future is as dim as her protege, Hilary Duff. Yet the Jonas Brothers are still shining as brightly as Tailor Swift. Something I predicted a year ago on gut feeling but now have the research to prove it. Miley Cyrus' recent CD sold 66 percent less than her first CD in the same time span. No figures available yet for the new JoBro CD. Maybe next week.

The numbers from my Analytics and Adsense tell me I get more visitors on Tween Music from the Jonas Brothers - almost double - than when I mention Miley Cyrus. Ironically, the Tween market is not that into either of their TV shows, but focuses on their music and videos. After all, the Tween market is not about television.

More than a year ago I told you about first run movies over SmartPhones and why the FCC vacated the broadcast band for this function. Today you're seeing the first of it. This trend will escalate for more than a decade. Trust me if you didn't listen last year.


That's why the Tween market is not showing up on television numbers. Why wait for the next episode of Hannah Montana Forever when I can watch it a week before it airs on YouTube over my SmartPhone?

Saturday, July 3, 2010

Taylor Swift exposes her tomatoes


Hey, I was only joking when I posted this the morning of July 3, 2010. Didn't know Alyson Michalka would offer the real tomato by the end of daylight.

Saturday, June 19, 2010

The day the Rolling Stones did Cher
and Sonny, the
Under Assistant West Coast Promo Man

Cathy McGowan, Andrew Loog Oldham join the Rolling Stones on I Got You Babe..

More Stones - Sonny Bono trivia.. March 26, 1965, Stones recorded backup on Joey Paige's Yeah, Yeah, Yeah, written by Sonny Bono, and 'Cause I'm in Love with You, co-written by Bill Wyman and Brian Cade, all produced by Sonny Bono. This happened at RCA Records' Los Angeles studio. Released on Fontana Records.



Andrew Loog Oldham lands in Hollywood, for example, meets Sonny Bono and then Jack Nitzsche when he brought the Stones to RCA in Hollywood on their first trip to California. What a welcoming committee! This Is Rebel Music: The Harvey Kubernik InnerView: Part Two

If you were ever wondering what The Rolling Stones were singing about in Under Assistant West Coast Promo Man, it was Sonny Bono, arranged for by Phil Spector.



The image on the West Coast screen momentarily moved from B-movie to VistaVision as Phil Spector’s right-hand promo man Sonny Bono greeted us at the airport with an open heart and hand to La-La Land. There was hope yet. Thirtysomething Salvatore Bono looked as whacked as the Stones – and he worked for a living! Bono was all Sicilian LA heart. Clad in barber-pole striped trousers, an Italian sweater of the sort thus far only dared by Carnaby poofters, sole- and heel-less calf-length Indian moccasins, and paisley neckscarf, he was a sight to see. - 2Stoned, Andrew Loog Oldham