Tweens (U.S.) are a $300-billion economic force, same as Miley Cyrus' or Jonas Brothers' weekly allowance. World's first marketing sociologist with an MBA in marketing and years of experience for nation's largest companies in marketing, public relations and journalism helps market to tweens.
It won't be released until Tuesday, but I'm dubbing Ke$ha the first superstar of the 21st Century's SECOND DECADE. She will have the decade's top selling CD - at least for the first month of the decade.
Again, I love the Internet. Was discussing marketing strategies for “band brand” with a San Francisco band member.
Came up with some new ideas. We’ve all been to shows where CDs and T-shirts are for sale. For about $300 you can have a laptop full of MP3s for downloading onto iPods at your show. One-dollar a pop and it takes like a minute. Have a show special, the entire CD/album downloaded for like $8. Make sure you exchange Twitter accounts and ask them to mention your show – right from the show – on their mobile Twitter (cell phones are a great Internet accessory).
