Sunday, May 17, 2009

First ever Building Band Brand: Becoming Famous in 21st Century award goes to…

My link went down, but trust me for about two minutes I saw today’s most savvy Building the Band Brand: Becoming Famous in 21st Century artist out there.

Boston’s Clear Channel Kiss station (108) had a whole day of acts that included:

2pm - The Veronicas

2:25pm - Jada

2:50pm - The White Tie Affair

3:15pm - 3OH!3

3:40 - Black Eyed Peas

4:20 - Matt Nathanson

4:45 - The All American Rejects

5:25pm - Sean Kingston

5:55pm - Ciara

6:40pm - Akon

7:25pm - LMFAO

7:45pm - Ashley Tisdale

8:10pm - Soulja Boy

8:35pm - Jesse McCartney

9:15pm - Flo Rida

Out of all these artists, only one – that is one! – used the Internet to promote herself; but she did such an outstanding job, I’ve got the first ever Building the Band Brand: Becoming Famous in 21st Century award ready to ship when her “people” (not mom and dad in this case) let me know where to send it. If she’s as smart as I think she is, she’ll have a photo of it up on her Web site, MySpace, Facebook on-and-on pages.

Ashley Tisdale used Twitter, MySpace, her own Web site, and who knows where else to promote this live feed.

My Twitter to her was hopefully she was smart enough – and I believe she is – to get a YouTube video up from the concert within two hours of her performance (when I say YouTube, I mean plural of all sites, including her own), have photos up on MySpace, Facebook, etc., etc.

She should be commended for doing new material during her set – not just her current hit. This is the 21st, not 20th Century and she’s out in front of it.

Also, I hope she went to the side of the stage, upsetting Soulja Boy, and handing the new material, as well as old, out on a BRANDED USB memory chip. It should include a link to her Web page, about five or six songs, a blog link to when the new material will be out, where it can be purchased at a huge discount to those having this BRANDED USB chip – like $4.95 to $7.95. This is where you can have fun and be creative. Shrink wrap chip inside something that looks like an old vinyl album cover; with a Meet the Beatles type of Bio on the back and of course the new CD art on the front, or a collage of all your CD covers.

This isn’t the 20th Century where you hand out photos. For about $8 in printing and USB material, even the small up and coming band (what the movie Bandslam is about) can do this. You don’t need to be a High School Musical star.

Hope she shows loyalty by doing a live concert at the KISS station in Boston in the morning and giving more of the BRANDED USB memory chips away to callers who couldn’t make it to the station.

Ms. Tisdale, if you don’t deserve it, who does (a phrase invented by local announcer Dave Pratt)?


Addendum to story. Ashley Tisdale’s fans apparently crashed the system, which is why I only got 2 minutes – a glorious 2 minutes of the show. Now go up and look at that list again. In 2015, tell me who’s still around? Ms. Tisdale, I’m sure!


Anonymous said...

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