Sunday, January 9, 2011

Gin Blossoms No Chocolate Cake
Best since New Miserable Experience



Yes, I am a Gin Blossoms fan. Saw them 20 years ago and when they reformed 12 years ago. Yes, I did write them off after Major Lodge Victory. Too soon. The group's new CD is terrific. No Choc-o-late (that's how I pronounce it) Cake is one of their best.

Sunday, January 2, 2011

Marketing Sociologist's top 3 2010 songs

A year ago thought Ke$ha would take my top fave of 2010. Didn't think a song better than Tik Tok would come along. Loved Taylor Swift's 2010 efforts. Yet, when it all came to 2011, the winner was the Disney star who once told Hannah Montana, I'm going to take all your fans. She was accurate.

So, #1 A Year Without Rain; #2, Tik Tok, & #3 Round & Round






Sunday, November 28, 2010

Why this post removed photo of
naked breasted Aly Michalka


When you open your front door and this is what you see, it is time to take down the photo of Aly's naked boob.

Wednesday, November 3, 2010

Taylor Swift ties top "out of the Box"
CD sales for century with 50 Cent

Taylor Swift Speak Now tied with 50 Cent's 2005 CD for top album of the century for first week sales. Speak Now accounted for 20 percent of all CDs sold in the past week.

Sunday, September 5, 2010

Will Taylor Swift repeat history in 2011
21st Century marketing genius
Marketing Sociologist recommends a holiday
2011 greatest hits 2 CDs

Taylor Swift releases her fourth CD, if you include the holiday CD, in October in time for the holiday buying frenzy. Yes, she will be #1 Billboard hot albums in November.

She started 2010 on a concert tour that sold out in 2009 in less than 12 minutes. Expect the same this year as history repeats itself for Ms. Swift.

She'll be 21 in 2011. She's been on the charts non-stop since 2007. How many artists can claim that?

Swift follows in the wisdom of many other artists. As soon as one single peaks on the chart and is waning, she releases another. Unlike other artists, I've yet to hear a bad, or sound-alike, single from Swift. I don't know how she does it.

My advice would be milk about five songs out of Speak Now CD, a duet with maybe her idols, The Dixie Chicks, or whatever they are now, as she had done in the past with Boys Like Girls, Colbie Caillat, a couple movie tunes, like she did with Valentine's Day.

For 2011, after the spring and summer tour, I recommend a greatest hits package. Do like The Beatles did with the red and blue albums - two different albums. Don't combine them. No rhyme nor reason for songs on the two, just two greatest hits CDs. I recommend Left and Right. Confuse people. Hands, body parts or since 2012 is election year....

Then pull a George Jones. Announce the 2012 hiatus tour. KISS has been on a farewell tour for 10 years. How long ago did Cher do her farewell tour; The Eagles? Swift is not stupid. Do a hiatus tour. Lay low, maybe acting gigs, until 2015. Let all the music begin to creep off the charts - then bam, summer of 2015 another CD and 2016 tour, announced in 2015 - instant sellout.

Saturday, September 4, 2010

21st Century music marketing:
Release a new single
Selena Gomez & Taylor Swift keys to succes
Pulchritude still sells

Selena Gomez' Round & Round fell to #3 from #1 on Radio Disney this week. Gomez is an ideal 21st Century music marketer, like her equally as talented contemporary, Taylor Swift. Just this week Gomez released a new single, Year Without Rain.

Swift does the same; as soon as one single fizzles, have another in the wings. Britney Spears used to use that tactic. Even The Beatles and Elvis Presley, so it is nothing new.

Lastly, I need to know what this trend of photographs in videos is? Thought everyone was viewing them on SmartPhones today.


Monday, August 23, 2010

Emily Osment announces
Fight or Flight tracks
Via Twitter
21st Century marketing

Track 1: Lovesick

Track 2: Get Yer Yah-Yah’s Out

Track 3: 1-800 Clap Your Hands (The Water is Rising)

Track 4: Marisol

Track 5: The Cycle

Track 6: All the Boys Want

Track 7: Double Talk

Track 8: Truth or Dare

Track 9: Let’s Be Friends

Track 10: You Get Me Through

Track 11: Gotta Believe in Something

Friday, August 6, 2010

Marketing Sociologist
Spotting business opportunties
Using market research
Predicted SmartPhone movies year ago


Let's say you're a retail store marketing to the Tween market (roughly 8 to 14 years old). You need your market research. If I run a contest, would it be wiser to use Miley Cyrus' new CD or the Jonas Brothers' new CD for a tie-in?

One of Marketing Sociologist's blogs is Tween Music. I'm an advocate of measurement. Matter of fact, it was my means of measuring public relations coverage that today has been bastardized into what people mistakenly call ROI (Return on Investment - but a story in the media is not a return. It's a misnomer to call it ROI).

I love Google Analytics because it is a great marketing measurement tool. Same with Adsense if you know how to utilize it - few do. Combined together, you have a powerful information tool that will provide some solid data on where your market is heading. Knowledge is power.

The Internet is a wonderful place for marketing and it gets better daily. Readers, I'd appreciate your input on what marketing measurement tools there are for SmartPhone apps and where do I find them? Thank you in advance. Please leave it in comments.

So with my Internet market research tools, I can tell you Miley Cyrus' future is as dim as her protege, Hilary Duff. Yet the Jonas Brothers are still shining as brightly as Tailor Swift. Something I predicted a year ago on gut feeling but now have the research to prove it. Miley Cyrus' recent CD sold 66 percent less than her first CD in the same time span. No figures available yet for the new JoBro CD. Maybe next week.

The numbers from my Analytics and Adsense tell me I get more visitors on Tween Music from the Jonas Brothers - almost double - than when I mention Miley Cyrus. Ironically, the Tween market is not that into either of their TV shows, but focuses on their music and videos. After all, the Tween market is not about television.

More than a year ago I told you about first run movies over SmartPhones and why the FCC vacated the broadcast band for this function. Today you're seeing the first of it. This trend will escalate for more than a decade. Trust me if you didn't listen last year.


That's why the Tween market is not showing up on television numbers. Why wait for the next episode of Hannah Montana Forever when I can watch it a week before it airs on YouTube over my SmartPhone?