Radio's top personalities shine beyond ratings book
17 years ago
Tweens (U.S.) are a $300-billion economic force, same as Miley Cyrus' or Jonas Brothers' weekly allowance. World's first marketing sociologist with an MBA in marketing and years of experience for nation's largest companies in marketing, public relations and journalism helps market to tweens.

Taylor Swift releases her fourth CD, if you include the holiday CD, in October in time for the holiday buying frenzy. Yes, she will be #1 Billboard hot albums in November.Track 1: Lovesick
Track 2: Get Yer Yah-Yah’s Out
Track 3: 1-800 Clap Your Hands (The Water is Rising)
Track 4: Marisol
Track 5: The Cycle
Track 6: All the Boys Want
Track 7: Double Talk
Track 8: Truth or Dare
Track 10: You Get Me Through
Track 11: Gotta Believe in Something

Let's say you're a retail store marketing to the Tween market (roughly 8 to 14 years old). You need your market research. If I run a contest, would it be wiser to use Miley Cyrus' new CD or the Jonas Brothers' new CD for a tie-in?