Building the Band Brand Steal a song that has been a hit Part tres/trois

Bueller, Bueller, Farris Bueller? Hey, how are you chicks?20th Century marketing no longer works

Just like the missing Farris Bueller, I Love You Beth Cooper is gone from movies’ Top 10 after three weeks at the box office. While a movie like G-Force comes in with $32-million on its opening, I Love You Beth Cooper hasn’t even grossed half that in three weeks.

On sister site TweenMusic.blogspot.com I mentioned I Love You Beth Cooper star Hayden Panettiere was nowhere in sight promoting the film. No Twitters, no appearance other than like Letterman and Regis and Kelly. No Conan, I believe, no Jimmy Kimmel. Don’t believe she did the morning shows. No web casts – de rigueur today in entertainment marketing.

When will marketing people realize the game has changed and we’re in the 21st Century? You wouldn’t go into a bar and say, “Hey, how are you chicks?” Yet most marketing agencies are still deploying that same ‘70s mentality in their marketing “plans.”

Building the Band Brand: Steal a song part deux

A month ago I said a way to stardom is to steal someone else’s song. Kristinia DeBarge has a hit with Steam’s 1969 #1 hit, Na Na Hey Hey Kiss Him Goodbye.

I was in Hollisters tonight and heard what I thought was John Lennon's Oh Yoko.

It was someone named Griffin House. I haven’t figured out if it was The Guy That Says Goodbye To You Is Out Of His Mind or Better Than Love. Both sound like Bob Dylan ripping off Johnny Cash who ripped off Oh Yoko.

Building Band Brand Add this song to your set

It’s going to be the biggest hit of summer. Haven’t been near a guitar to learn since unveiling it to the world – 3 chord key of G progression – G, D, A. Be the first one on your block to offer it in your set. Song not yet available on Amazon, iTunes or usual outlets – you’ll be first!

Why you need voice lessons Building the Band Brand: Becoming famous in the 21st Century

If your goal is to become a famous musicians, pay attention. If you’re content to play a gig or two a month, you’re at the wrong blog. Building the Band Brand: Becoming famous in the 21st Century is for those who want to reach the stratosphere in their career.

While writing the upcoming book - Building the Band Brand: Becoming famous in the 21st Century – there is a chapter on why you need to continue to take voice lessons, guitar lessons, piano lessons – whatever your musical prowess.

Spoke to Rich Labbadia this past week. He manages his daughters, the Labbadia Sisters. He openly admits the girls are still taking vocal lessons, even after their careers are taking off; opening shows for Ryan Cabrera and other high points most acts just dream of.

The forthcoming book will feature voice training, marketing, strategic planning and more. Pre-order today through MediaRelationsExpert@yahoo.com.

The vocal training chapter of the book features Linda Ronstadt. This woman grew out of the same Sonoran desert as this Bedouin. We knew the same people. We both listened to Frank Kalil play the Smokey Robinson version of this song on KTKT – AM. We never met. My neighbor was her voice coach – chronicled in Building the Band Brand: Becoming famous in the 21st Century. She had hit after hit and was the most successful female vocalist EVER throughout the ‘70s. Ask yourself, do I want to be that famous? Read the book if the answer is yes. Also consulting – ask some Hannah Montana stars!