Saturday, February 28, 2009

Jonas Brothers two time losers per Barbara Walters

The previous post addresses how to market yourself as a musician today and in the future. There are lessons for corporate America as well. It is interesting the biggest music stars of 2008, the Jonas Brothers, failed twice, as Barbara Walters noted.

“This time they got to experience failure together,” Walters said of their being dumped by Columbia Records in 2007. “With no money coming in, they found an audience on the Internet.”

What puzzles me is what road did Taylor Swift take to become such a huge success in seemingly less than a year? Her first CD was released in 2006, but 2008 was her big year, even before the release of “Fearless.” Maybe Wikipedia has the answer, “Swift has surpassed the 179 million mark for music streams on MySpace. She is currently ranked in the Top 10 for the most MySpace visits for all genres of music, and is MySpace's current top-ranking Country artist. Swift is the most searched musical artist on MySpace in 2008.”

Funny how 2008’s two largest bands – Jonas Brothers and Taylor Swift – used MySpace. I would add YouTube as well. Matter of fact, for three years I’ve been recommending these. When will corporate America listen and end this depression (recession for the namby-pamby)?

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Anonymous said...

Social sites like myspace & youtube are incredible vehicals for gaining awareness and fans. They are also extremely crowded and overstaturated with young acts trying to breakthrough. It's been my experience that the only way a young artist can have a quick impact on these sites is with funding for online marketing.

Marketing Sociologist said...

Thank you for commenting, Any. Makes me think of the Yogi Berra-ism, "That place is so crowded nobody goes there anymore." Huh?

Therre's an old record industry (when there was a record industry) saying, throw enough stuff at the wall, something will stick. Check Tiffany Giardina or Savvy & Mandy. These two have built careers using YouTube and MySpace, and they aren't out of their teens.