How to Save Two and a Half Men

 

The ninth season of Two and a Half men has probably not produced one laugh. The acting is superb, but the writing stinks.

Reportedly the show has been approved for a 10th season - miracles do happen.

It is time to bring new life into the show.

Walden Schmidt's new venture is sold. He gave Alan Harper 100 shares, that are now worth millions. To show his appreciation to Alan (and get him out of the home with his new bride, Zoey), Walden buys Alan Goldie Hawn's and Kurt Russell's home that is three doors away from Walden. It cost $15-million, so Alan is thankful.

Walden has also become a business school professor at Pepperdine, right near his - and Harper's - beachfront homes. He's able to get Jake Harper and his best friend Eldridge Makelroy into the college. They move in with Alan Harper, hence, they are now the two men and Alan's half.

The show needs a new executive producer. Mel Brooks and Carl Reiner are still alive - get them to bring the Dick Van Dyke charm to the show, or Rob Reiner or Tom Hanks. Fire all the writers and start new.

Since Eldridge and Jake live in a beach house - a celebrity beach house - they are asked into the best fraternity at Pepperdine, where they have access to the finest sorority girls. Jake, being a Harper, could be like his Uncle Charlie.

Better yet, after seeing what Walden has done, Jake and Eldridge get involved in startup funding enterprises and buckle down in their studies, become good role models for teenagers, a focus the show could shift to.

Imagine Selena Gomez, Demi Lovato and all the hot stars that Jake and Eldridge could be dating. Turn Two and a Half Men into the show where stars have to be on it.

A recurring part could be Kate Hudson comes to Alan's new home, looking for a photograph she's sure is still in a closet. She and Alan start dating.

Ironically, Berta is also a house mother of a sorority at Pepperdine, where Jake and Eldridge go pick up their dates.

Another option is to go back to when Alan was the Evil Alan at the end of season eight, the year Charlie Sheen left the show.

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There's even more on YouTube. Is it really Ke$ha?

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Lady Gaga, Amazon Cloud marketing strategy 99 cents CD and WOM What I don't like about Lady Gaga perfect voice

This past week Amazon and Lady Gaga married (Marry the Night?) for one of the best marketing strategies I've ever encountered.

For years I have explained to people Amazon owns cloud computing storage. In May the cloud went down, challenging its viability; as well as messing up PlayStation for Sony.

Along came Lady Gaga and a 99 cent CD sale of Born This Way. If you bought the CD, you got like a five year free trial of the cloud. You can tell I passed on the deal.

Amazon paid $8.40 for the 99 cents CD I purchased, according to Billboard.

While Amazon tied in with what is probably today's #1 recording artist, Lady Gaga got something in return.

You can tell by the Billboard article, Lady Gaga's Born This Way will be the #1 CD on Tuesday (May 31, 2011).

Lady Gaga also benefits. It creates WOM - word of mouth, the greatest marketing tool ever known to mankind.

My personal believe is this 21st Century marketing tool (formerly public relations) has established Gaga for the next 15 years. Hard to believe, but Britney Spears has sustained her career for an even dozen years now and has no sign of letting up. Put Gaga in the Britney, Madonna stratosphere.

Again, personally believe Gaga's Born This Way is unstoppable throughout June (2011), and will be able to withstand new releases by Beyonce, Selena Gomez and Dolly Parton.

By the end of June, Gaga will add somewhere from a million to five million to her net worth, and that's not counting the song writing $. That, my friend, is true marketing in the 21st Century.

Now what I don't like about Gaga. Nit picking. Here voice is too perfect. In the days when people like Demi Lovato and Selena Gomez use vocal "sweeteners" to enhance their vocals, and keep them in tune, Lady Gaga sounds like she's been trained extensively in vocals.

Listening to Born This Way at the gym this morning, it hit me. There's no machine between her voice, the microphone and the recording device. Not even Taylor Swift can make that claim. It's like someone who lives off junk food. If you feed them quality diets of vegetables and other good food, they're going to get sick. My problem with Gaga's vocals.

Lastly, would like to introduce Kareem "Jesus" Devlin, guitarist extraordinaire from my favorite Born This Way song, Electric Chapel.

Like this country version Lady Gaga Born This Way

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If this band can "make" it So can you

Gin Blossoms No Chocolate Cake Best since New Miserable Experience

Yes, I am a Gin Blossoms fan. Saw them 20 years ago and when they reformed 12 years ago. Yes, I did write them off after Major Lodge Victory. Too soon. The group's new CD is terrific. No Choc-o-late (that's how I pronounce it) Cake is one of their best.

Marketing Sociologist's top 3 2010 songs

A year ago thought Ke$ha would take my top fave of 2010. Didn't think a song better than Tik Tok would come along. Loved Taylor Swift's 2010 efforts. Yet, when it all came to 2011, the winner was the Disney star who once told Hannah Montana, I'm going to take all your fans. She was accurate.

So, #1 A Year Without Rain; #2, Tik Tok, & #3 Round & Round

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