On March 21, 2009 I told Tween Marketing readers I felt Revlon was going to go up, not on the basis of analysis, but after being in the mall and seeing every girl from five on up wearing makeup.
Revlon was trading at $2.30 that day. If you had bought 1,000 shares, you’d be $1,320 richer today; the stock is trading at $3.62 right now.
These are the things marketing sociologists watch for. Not necessarily what’s going on in the stock market, but in trends. That’s why wise companies are adopting marketing sociology for their business. For more information, email firstname.lastname@example.org.