Saturday, December 4, 2010
Sunday, November 28, 2010
Wednesday, November 3, 2010
Sunday, September 5, 2010
Will Taylor Swift repeat history in 2011
21st Century marketing genius
Marketing Sociologist recommends a holiday
2011 greatest hits 2 CDs
She started 2010 on a concert tour that sold out in 2009 in less than 12 minutes. Expect the same this year as history repeats itself for Ms. Swift.
She'll be 21 in 2011. She's been on the charts non-stop since 2007. How many artists can claim that?
Swift follows in the wisdom of many other artists. As soon as one single peaks on the chart and is waning, she releases another. Unlike other artists, I've yet to hear a bad, or sound-alike, single from Swift. I don't know how she does it.
My advice would be milk about five songs out of Speak Now CD, a duet with maybe her idols, The Dixie Chicks, or whatever they are now, as she had done in the past with Boys Like Girls, Colbie Caillat, a couple movie tunes, like she did with Valentine's Day.
For 2011, after the spring and summer tour, I recommend a greatest hits package. Do like The Beatles did with the red and blue albums - two different albums. Don't combine them. No rhyme nor reason for songs on the two, just two greatest hits CDs. I recommend Left and Right. Confuse people. Hands, body parts or since 2012 is election year....
Then pull a George Jones. Announce the 2012 hiatus tour. KISS has been on a farewell tour for 10 years. How long ago did Cher do her farewell tour; The Eagles? Swift is not stupid. Do a hiatus tour. Lay low, maybe acting gigs, until 2015. Let all the music begin to creep off the charts - then bam, summer of 2015 another CD and 2016 tour, announced in 2015 - instant sellout.
Saturday, September 4, 2010
21st Century music marketing:
Release a new single
Selena Gomez & Taylor Swift keys to succes
Pulchritude still sells
Swift does the same; as soon as one single fizzles, have another in the wings. Britney Spears used to use that tactic. Even The Beatles and Elvis Presley, so it is nothing new.
Lastly, I need to know what this trend of photographs in videos is? Thought everyone was viewing them on SmartPhones today.
Monday, August 23, 2010
Track 1: Lovesick
Track 2: Get Yer Yah-Yah’s Out
Track 3: 1-800 Clap Your Hands (The Water is Rising)
Track 4: Marisol
Track 5: The Cycle
Track 6: All the Boys Want
Track 7: Double Talk
Track 8: Truth or Dare
Track 10: You Get Me Through
Track 11: Gotta Believe in Something
Saturday, August 14, 2010
Friday, August 6, 2010
Spotting business opportunties
Using market research
Predicted SmartPhone movies year ago
Let's say you're a retail store marketing to the Tween market (roughly 8 to 14 years old). You need your market research. If I run a contest, would it be wiser to use Miley Cyrus' new CD or the Jonas Brothers' new CD for a tie-in?
One of Marketing Sociologist's blogs is Tween Music. I'm an advocate of measurement. Matter of fact, it was my means of measuring public relations coverage that today has been bastardized into what people mistakenly call ROI (Return on Investment - but a story in the media is not a return. It's a misnomer to call it ROI).
I love Google Analytics because it is a great marketing measurement tool. Same with Adsense if you know how to utilize it - few do. Combined together, you have a powerful information tool that will provide some solid data on where your market is heading. Knowledge is power.
The Internet is a wonderful place for marketing and it gets better daily. Readers, I'd appreciate your input on what marketing measurement tools there are for SmartPhone apps and where do I find them? Thank you in advance. Please leave it in comments.
So with my Internet market research tools, I can tell you Miley Cyrus' future is as dim as her protege, Hilary Duff. Yet the Jonas Brothers are still shining as brightly as Tailor Swift. Something I predicted a year ago on gut feeling but now have the research to prove it. Miley Cyrus' recent CD sold 66 percent less than her first CD in the same time span. No figures available yet for the new JoBro CD. Maybe next week.
The numbers from my Analytics and Adsense tell me I get more visitors on Tween Music from the Jonas Brothers - almost double - than when I mention Miley Cyrus. Ironically, the Tween market is not that into either of their TV shows, but focuses on their music and videos. After all, the Tween market is not about television.
More than a year ago I told you about first run movies over SmartPhones and why the FCC vacated the broadcast band for this function. Today you're seeing the first of it. This trend will escalate for more than a decade. Trust me if you didn't listen last year.
That's why the Tween market is not showing up on television numbers. Why wait for the next episode of Hannah Montana Forever when I can watch it a week before it airs on YouTube over my SmartPhone?
Thursday, August 5, 2010
Wednesday, July 21, 2010
Saturday, July 3, 2010
Thursday, June 24, 2010
Sunday, June 20, 2010
Saturday, June 19, 2010
More Stones - Sonny Bono trivia.. March 26, 1965, Stones recorded backup on Joey Paige's Yeah, Yeah, Yeah, written by Sonny Bono, and 'Cause I'm in Love with You, co-written by Bill Wyman and Brian Cade, all produced by Sonny Bono. This happened at RCA Records' Los Angeles studio. Released on Fontana Records.
If you were ever wondering what The Rolling Stones were singing about in Under Assistant West Coast Promo Man, it was Sonny Bono, arranged for by Phil Spector.
Saturday, June 5, 2010
Thursday, June 3, 2010
Shows Perry is smart. Since the beginning of ROCK, artists have been ripping off the sounds that sell. Congrats, Ms. Perry for ripping off Ke$ha's sound. Some of your best stuff.
Sunday, May 16, 2010
Saturday, May 15, 2010
Sunday, April 18, 2010
Sunday, April 4, 2010
First her We Belong to the Music collaboration with Timbaland fails to chart. Same with Nothing to Lose with Bret Michaels. This weekend Miley Cyrus' first acting effort outside the Hannah Montana franchise, The Last song, bombed so bad it makes I Love You Beth Cooper look like a blockbuster.
The Last Song came in fourth, behind Clash of the Titans, Tyler Perry's Why Did I get Married Too? and How to Train Your Dragon. The disturbing part is it opened on a Wednesday, two days before a movie normally premiers, including Beth Cooper, and it netted only $16-million. Beth Cooper opened in fifth place and netted $20-million without the extra two days.
Hope Ms. Cyrus saved some of that money she made last year. Ask Hilary Duff, or the musical act 78violet, what happens when your career tanks (Aly & AJ have moved on to acting, it appears. Even if 78violet were resuscitated, they have lost their following.). It was Nov., 2008 I predicted this happening to Cyrus.
Wednesday, March 31, 2010
Cyrus, 17, who has said she wants to make a career in movies after five years playing Disney Channel's "Hannah Montana", was widely savaged for her performance as a surly teen sent to spend the summer with her estranged father. in her first movie made outside her "Hannah Montana" character as it opened in U.S. theaters on Wednesday, but "The Last Song" was still expected to perform well at box offices.
Two previous Cyrus movies -- " " in 2009 and 2008 "Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour" -- both opened No.1 at North American box offices with first weekend ticket sales of more than $31 million each.
"The Last Song", released by Disney's Buena Vista, faces stiff competition this weekend against new 3-D fantasy adventure "Clash of the Titans" from , while 's "How To Train Your Dragon" is expected to play well with families for a second weekend after its $43.7 million opening.
Sunday, March 28, 2010
Bandslam DVD features different ending
Would be great marketing to have several different endings
Can't wait to see Mrs. Zac Efron live
Wasn't she suppose to have a show in Oregon or Washington this year?
Finally figured out what the keyboardist was saying during the movie version (three different versions - movie, CD, and YouTube video) of Everything I own. It is one time; two times.
Finally, the rumor Zac Efron and Vanessa Hudgens are being married is still on. Supposedly somewhere like the Beverly Hills Hotel. Still in June. Hottest ticket of the year!
Thursday, March 18, 2010
If your band is showing up looking like Kurt Cobain, you're missing an opportunity to take your music farther. Recently watched a battle of the bands. Only one group came on and had a stage presence. Incredibly, they did not win. The bible thumper band took top honors. Yet the crowd went crazy for the band with a stage presence.
Be it a used Jolly Green Giant costume like Ke$ha wore on American Idol to the Black Eyed Peas, add creativity to your stage act.
Wednesday, March 17, 2010
Sex sells. Ludacris' Battle of the Sexes is expected to debut at #1 on Billboard's Top 200 tomorrow, followed by the Gorillaz' Plastic Beach. Lady Antebellum is #3, and projected to be #1 again March 25 on projected sales this week.
Coming in fourth will be another debut. You think Michael Jackson did well this week with a $200-million recording contract. Imagine a guy who's been dead 40 years debuting at #4 on Billboard's 200. Wish your band could do that? Only one living person connected to The Jimi Hendrix Experience, bassist Billy Cox. Hendrix's Valley of Neptune should come in at #4. Not bad for a debut of someone gone 40 years! Wonder if Elvis ever did that? Definitely not John Lennon.
Thursday, March 11, 2010
The good news is Almost Alice debuted at #5 on Billboard's top 200 chart. The bad news is, Almost Alice debuted at #5 on Billboard's top 200 chart, not #1.
The end of January, predicted it would be #1 middle of March following its March 2 release. Two more weeks to go.
Friday, February 26, 2010
Friday, January 29, 2010
|1. Alice Performed by Avril Lavigne|
|2. The Poison Performed by The All-American Rejects|
|3. The Technicolor Phase Performed by Owl City|
|4. Her Name Is Alice Performed by Shinedown|
|5. Painting Flowers Performed by All Time Low|
|6. Where's My Angel Performed by Metro Station|
|7. Strange Performed by Tokio Hotel and Kerli|
|8. Follow Me Down Performed by 3OH!3 featuring Neon Hitch|
|9. Very Good Advice Performed by Robert Smith|
|10. In Transit Performed by Mark Hoppus with Pete Wentz|
|11. Welcome to Mystery Performed by Plain White T's|
|12. Tea Party Performed by Kerli|
|13. The Lobster Quadrille Performed by Franz Ferdinand|
|14. Always Running Out of Time Performed by Motion City Soundtrack|
|15. Fell Down a Hole Performed by Wolfmother|
|16. White Rabbit Performed by Grace Potter and the Nocturnals|