The previous post addresses how to market yourself as a musician today and in the future. There are lessons for corporate America as well. It is interesting the biggest music stars of 2008, the Jonas Brothers, failed twice, as Barbara Walters noted.
“This time they got to experience failure together,” Walters said of their being dumped by Columbia Records in 2007. “With no money coming in, they found an audience on the Internet.”
What puzzles me is what road did Taylor Swift take to become such a huge success in seemingly less than a year? Her first CD was released in 2006, but 2008 was her big year, even before the release of “Fearless.” Maybe Wikipedia has the answer, “Swift has surpassed the 179 million mark for music streams on MySpace. She is currently ranked in the Top 10 for the most MySpace visits for all genres of music, and is MySpace's current top-ranking Country artist. Swift is the most searched musical artist on MySpace in 2008.”
Funny how 2008’s two largest bands – Jonas Brothers and Taylor Swift – used MySpace. I would add YouTube as well. Matter of fact, for three years I’ve been recommending these. When will corporate America listen and end this depression (recession for the namby-pamby)?
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