Again, I love the Internet. Was discussing marketing strategies for “band brand” with a San Francisco band member.
Came up with some new ideas. We’ve all been to shows where CDs and T-shirts are for sale. For about $300 you can have a laptop full of MP3s for downloading onto iPods at your show. One-dollar a pop and it takes like a minute. Have a show special, the entire CD/album downloaded for like $8. Make sure you exchange Twitter accounts and ask them to mention your show – right from the show – on their mobile Twitter (cell phones are a great Internet accessory).